Category Archives: DeKalb County School District

New Laptops For All DeKalb Teachers and Students

In June, the DeKalb Schools Board approved over $27 million for the purchase of a laptop, software and accessories for each and every DeKalb Schools student and teacher.
DeKalb Schools has the 2nd highest millage rate in the state and a penny sales tax. This is DeKalb Schools’ statement on how some of that money will be distributed across DeKalb County.


DeKalb Schools Vision of Technology
• Integrated technology solutions to enhance communication
• Equitable access to devices and robust wireless network
• Community engagement necessary to support a shift to a digital learning environment
• Multiple, deliberate and continuous opportunities to learn about technology for everyone


Virtucom will provide a turnkey solution that provides storage, warehousing, delivery, shipping, imaging, engraving, inside delivery, on-site installation, training, activation, configuration/testing, acceptance, all paperwork (barcoding, etc.) and all things necessary for the provision of the specified equipment.
Note: Elementary students will not have their own laptops. Every elementary class will will share a cart of 30 laptops with another elementary class.

Financial Impact

ENROLLMENT DEVICE COUNT UNIT PRICE CARTS TOTAL
ELEMENTARY 49308 24654 $312 822 carts @ $815 $8,361,978
MIDDLE 21670 21670 $312 $6,761,040
HIGH 27761 27761 $312 $8,661,432
STUDENT TOTAL 74085 $312 $23,784,450
TEACHER 6200 $550 $3,410,000
IMPLEMENTATION TOTAL $27,194,450


Gary Brantley has been the Chief Information Officer (CIO) for DeKalb Schools since 2011. Brantley provides this

DeKalb Schools Laptop Rollout FAQ

Q: Who will receive a device?
Brantley: The goal of the Digital Dreamers project and its 1:1 initiative is to build competitive students while increasing their digital footprints, with that we’ve ensured that all high school and middle school students will receive a device.
Q: What if parents do not want their child to have a device?
Brantley: This is a concern that we have addressed during deployment discussions with principals and our community stakeholder group. We will encourage the parent to allow the student to use the device. In the event that they don’t, C&I will provide the student with the proper materials and resources.
Q: Will students be able to take devices home?
Brantley: Our initial approach includes the recommendation that all devices remain on school premises for the first year of deployment. The IT Department will work with each school to ensure that they are prepared to take on the responsibility of the devices before any devices are distributed to the children. Our Readiness Assessment will include parental and PTA/PTO support, staff development, storage and security.
Q: How is this funded?
Brantley: The project will be funded through SPLOST V.
Q: When will students receive their laptops? Is there a schedule?
Brantley: We are currently working with principals and committee members to develop a full-proof deployment schedule and approach that best serves the students, faculty, staff and the community. The rollout of the 1:1 deployment will span two years.
Q: What technical support will schools, teachers and students have access to?
Brantley: Our IT Support Team – All High and Middle schools have a technician on site that provides support specifically for their school
Q: Will students receive a case to protect the device?
Brantley: Yes, students will receive a bag.
Q: Will devices come with keyboards or headphones?
Brantley: Yes, each device has a standard built-in keyboard. But, headphones will not be provided by the district.
Q: Do the devices have a camera?
Brantley: Yes, each device will come equipped with a web camera.
Q: Will parents and/or guardians have to sign something to be issued a device?
Brantley: Yes, parents will have documentation to sign.
Q: What if a device is damaged, lost, or stolen?
Brantley: The devices can be tracked if stolen or lost. The devices have a very strong warranty and a separate insurance policy for protection.
Q: Can you track the devices?
Brantley: Yes, all of the devices distributed will be tracked.
Q: What software is preloaded on devices?
Brantley: We have not completed the final list for this but each device will have every instructional software tool along with productivity tools such as Microsoft Office and Google’s G-suite.
Q: What if families do not have internet access at home?
Brantley: The 1 Million Project powered by Sprint will help us decrease this digital divide, as it will allow us to provide wifi hotspots to over 25,000 students for free for 5 years. In addition we anticipate that there will be overlap in the distribution of technology tools, specifically meeting needs of students with siblings in the school system – some who might receive devices and some who might receive hotspots.

Billboard Marketing Campaign

Instead of actually improving academic achievement, DeKalb Schools is starting a marketing campaign to “counter mainstream perceptions” of the problems with the school district. If the school district wants to let people know how they are doing, here is my suggestion.

A series of billboards will be purchased across DeKalb. Traditional and social media will be utilized to market the district’s message starting with the following press release.

I love DeKalb Schools

New marketing effort highlights community’s investment in the DeKalb County School District

Media Alert
July 10, 2017

STONE MOUNTAIN, GA. – The DeKalb County School District (DCSD) today unveiled the first pieces of a revolutionary marketing effort designed to highlight the community’s investment in the success of its schools.
In this first phase of a three-phase campaign, a series of seven billboards have been posted at strategic locations across DeKalb County. In addition, a new webpage http://www.dekalbschoolsga.org/ilovedcsd/ has been launched simultaneously, with messaging that reflects the unity, spirit and diversity of the school district. Phase one of the campaign will also include print ads, television commercials, an original jingle performed by DCSD students, promotional materials and social media.
The goal of the effort, according to Superintendent/CEO Dr. R. Stephen Green, is to remind all stakeholders of the value of DeKalb County schools, and to counter mainstream perceptions and attitudes that don’t accurately reflect the work of students and staff.
“In two years, DCSD has made dramatic progress in student achievement and delivering deep teaching and learning,” Green said. “Now is the time for us to make it crystal clear what we’re about – a community that values education, its schools and its stakeholders. This new marketing program allows us to better control our narrative and tell our own story.” Through media impressions, social engagement and increased website traffic, the campaign will create a strong presence in the Metro Atlanta K-12 landscape and will be used as a promotional tool to recruit new students and families to the DeKalb County School District.
The marketing effort is the brainchild of the district’s Division of Communications and Community Relations, and is the first wave of a push to reestablish the district’s links with its community. Other division efforts, such as an external newsletter, a district news magazine, a new flyer management system, the district’s co-branding efforts and a rededication to social media are projects currently underway.
Locations for the marketing billboards include:

  • I-285 N/O Covington Highway
  • I-285 W/O New Peachtree Road
  • I-20 E Wesley Chapel
  • Memorial Drive –Hairston Road
  • I-20 E Klondike Road
  • 811 Peachtree Industrial Blvd
  • 556 Buford Highway/Clairmont Road

DeKalb County Schools to spend $85,000 on marketing campaign
By Adam Murphy


Tim Halloran has raised three children in DeKalb County Schools.
“I don’t know what they’re going to advertise to be honest with you,” Halloran said.
He was perplexed to learn that the county would spend $85,710 of taxpayer money for billboards and other ads which say, “I Love DeKalb Schools. Inspire, Achieve, Excel.”
“Put it in the classrooms, give it to the teachers before you’re off advertising something that’s probably going to be a water sandwich to be honest with you,” Halloran said.
School board member Stan Jester is also opposed to the campaign and wrote a blog stating that the billboards should say, “Most failing schools in Georgia, worst paid teachers, deficit spending and 2nd highest millage rate in Georgia.”
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I Love DeKalb Commericial:
https://www.youtube.com/watch?v=hlDw4Z1Ay9w